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Adinnieken said:

The thing is, that some more experienced players may only opt for one or two characters.  Why spend money on every character if you're only interested in one, or maybe two

And what if after buying two for 10 dollars their friends come over to play and want another one or two characters? For the same price you are now getting 3 less characters. ( edit: you other option is to pay the 20 dollars (30 total) and get all 8). i wouldnt have a problem with the pricing if at this point the system recognizes you paid the same amount then you get the same content.