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DirtyP2002 said:
I can't believe some guys here even doubt the effect such a sponsoring deal has. You really need to go to a marketing class and just learn the very basic stuff.


Oh boy.

OT: This can really help with the negative image of the console. Football=good, therefore item sponsoring football=good. I don't think this is going to pull football fans in mass to the console though. It only makes them like the concept of the new xbox, not necessarily feel the need to spend $499 and buy one at launch. Great first step though.