Why does Microsoft rely on timed exclusive DLC so much?

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MB1025

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MB1025 on 20 August 2013

Mmmfishtacos said:
Jay it dosnt work, and people like me avoid buying dlc that does this. Ill just move on to a new game. No big deal.

These companies have numbers to back up their claim. Why do you think it happens all the time? What is your proof?

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