Munkeh111 on 20 August 2013
They have LOADS of money.
They have tried to invest in their internal studios, but that will take time and buying exclusives outright is too expensive. Instead, they are trying to get every little advantage they can.
They also need to improve in Europe, hence their FIFA tie-up.
But I have said this before, I find either side buying up tiny bits of exclusive content really annoying
