Goatseye said:
The world doesn't have an ad culture that US does. For a week after Superbowl American TVs and Youtube clog with re-runs of Superbowl ads. And the world gets very enthusiastic about it. And don't underestimate the American power of purchase. Still I think World Cup is the bigger stage. |
I thought Sonys ad coverage in Europe was pretty large. Microsofts only hope there is if most the Fifa fans care about the extras. I doubt they are really paying attention to the internet coverage. The Xbox Live commercials might help in Europe.