What if.... Microsoft dropped their price at launch to $399?

[green_sky]

RolStoppable said:

green_sky said:
It's pointless from business point of view. Even if it was $600 at launch. It would have sold out most of its units. They are trying to find it hard to meet demand at the current price. So why should they lose $100 more on each console sold just to appease the forum dwellers.

Price cut should happen when and if the sales drop. It would be better for them to save that for next fall along with the launch of Halo 5.

Just my 25 cents.

It's not pointless. Launching with a ridiculous price tag and then dropping the price in Q1 2014 has more negative aspects than positive ones. Not only does it generate bad press ("X1 not selling, hence price drop."), but early adopters also need to be compensated for having paid more just a couple of months earlier, offsetting those additional $100 that were charged at launch for the most part. Taking the hit upfront would actually be a better decision, because at $500 it's inevitable that the X1 will struggle badly. No console has ever done well at $500+ and the X1 certainly won't be the first one to defy that trend.

Next fall (Q42014) for price drop Rol not Q1. Fair points though. I still stick to the notion that people who buy consoles in the first year or so are less sensitive to the price. It sure would be an incentive for people to switch to X1 earlier and buy the yearly franchises there instead of 360.