Software overall, however, just didn't see enough brand-new AAA content to really drive sales. EA Sports' NCAA Football '14 grabbed the top spot on the charts, but sales were "slightly down" from last year's version, Callahan said.
Interestingly, the buzz around GTA V seems to be building, judging by the sudden interest again in GTA IV. "If the top software was ranked on an SKU basis, the following would have made the top 10 for July: 3DS Shin Megami Tensei IV; 3DS Luigi's Mansion: Dark Moon; 360 Grand Theft Auto IV: The Complete Edition. It is unusual to see a software SKU that launched close to three years ago appear in the top 10, but clearly this is an indication that gamers who missed Grand Theft Auto IV are catching up before Grand Theft Auto Launches V launches in September," Callahan said.
http://www.gamesindustry.biz/articles/2013-08-15-nintendo-3ds-ncaa-football-cant-save-us-retail-game-sales-in-july
