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CGI-Quality said:
I don't think Epic dropped the ball here. It wasn't marketed like a mainline title and wasn't supposed to be treated like one. Though 1 million is substantially lower than the 2-2.5mill I once thought it would achieve, I think it's naive for anyone to have expected Gears 1-3 style figures.

Come Gears 4, the sales of this game will matter very little.


But the question exists, make gears 4 which is sure to succeed, but may have fairly muted success or opt for a new franchise which might blow up like gears did in 2006.