Nintendo still selling Wii U at a loss

[g911turbo]

ethomaz said:

g911turbo said:

I'm going to have to pull my "you're a crack head" card here, because that's rediculous.  What is the difference between the Wii U controller and a standard Xbox 360 controller?  The screen and the Wifi Direct chip?

MAX of 50 combined.  I (me, not a company) can buy 500 pieces of a 7" display with touch for $40.  The 6.2" size is very popular in car stereo/gps, so Nintendo isn't paying more than 30 for the display even at their volumes, and 20 for the wifi direct chip (I USED TO WORK FOR BROADCOM)

Those are pessimistic numbers.  So if a 360 controller cost 30+50 adder, you're looking at 80 cost.  Again, pessimistic.  Still expensive, but 150 is rediculous dude.

And Nintendo support charges you $140 do replace (yeah you need to send the old one).

And no... it is not only a touch screen... there a lot more expensives parts in this device.

I listed the parts.  Touchscreen/LCD + WiFi direct (and actually, this chip displaces the normal RF chip in the controller, so there is some buy back there).  Name me the rest.

Also, the only reason they are not selling this controller on open retail is because every system comes with one and you don't need a second pad for anything yet.  That and no need to supply constrain (funny in hindsight).  You don't want pissed off consumers buying one for nothing, or worse, standard Wii customers buying one thinking that it is an upgrade to the Wii U.  All the more reason for the core exchange.  The last thing Nintendo needs is [more] bad PR/confusion.

Finally, Nintendo is going to make money on replacement controllers just as they would anything else.  The fact that it is priced at $140 actually lends more credibility to my estimate of $80 (conservative worst case scenario, might even be lower).