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Anari said:

The gamepad does not cost over $150 for Nintendo.

Controllers are always sold at ridiculously high retail profit margins.

Xbox 360 controllers, for example cost $11 to make (back in 2006, dunno about now) but the controllers sold for $50 or more at retail.

g911turbo's estimate is a pretty good one.

Nintendo doesn't sold the GamePad... this one is REPLACE.

Minamoto said with a GamePad like Wii U the Xbone/PS4 shoud add "easily $100" fo the final price of the console.

http://www.ign.com/boards/threads/miyamoto-says-playstation-4-xbox-one-“easily-100-more-if-they-came-with-gamepad”.453121587/

The Wii U GamePad is crazy expensive for Nintendo.