Nintendo still selling Wii U at a loss

[Lonely_Dolphin]

RolStoppable said:

Einsam_Delphin said:

Nah, it'd be kinda mute at this point to pricecut, as games + holidays should be able to see the Wii U through the rest of the year aswell as through their initial shipments. They'll then be able to drop the price by a significant amount ($100) next year, likely with MK8.

You are overestimating the appeal of the Wii U. This thing, at the very least, must officially be $299 with a game included.

Besides, suggesting a $100 price cut in spring 2014 is more radical than my suggestion. It may only be a $50 price reduction, but this is where consumer psychology comes into play. Having a "2" as the leftmost digit makes a difference. It's basically the sole reason why Nintendo made the Basic set in the first place, but the problem with that was that it was perceived as a gimped version and thus the real price of the system was $349.

On a sidenote, the Basic set must be phased out as quickly as possible. Only one hardware configuration, the only difference between SKUs from then on should be bundled games.

Right now the Wii U should be no more than $200 imo, but that'll change once the system get's some significant releases.

$100 may be radical but it's what needs to happen imo. It's not just that the Wii Us current status calls for radical change, but also because I don't believe a $50 drop would have much of an impact. A lot of stores have already been slashing the price, and because $299 is still in the Wii U's price range, some people may not notice a change. You're probably right that having the "2" does make a difference, but Nintendo still went beyond that with their 3DS price cut, so it's definitely possible for them to do it again.

And I agree! Basic be gone!