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Publishers rejected Remember Me because of female lead

source : http://www.joystiq.com/2013/03/20/publishers-rejected-remember-me-because-of-female-lead/

Anita's tweet wasn't surprising to anyone who keeps track of gender in media: there really are very few female protagonists in video games. EEDAR, a video game research firm, found that of 669 games that had protagonists with recognizable genders, 24 had only female protagonists

source : http://www.policymic.com/articles/49659/guess-how-many-video-games-feature-female-protagonists

Why does the games industry have such a problem with female protagonists?

These are just some headlines and highlights.
Now it seems that publishers think it's not possible to sell games with a female lead, and I don't agree.
I love playing with female leads, and it never occured to me that it could be troublesome for other gamers, so I just don't understand.
And as a famous french youtuber said "If you're only going to watch an ass for hundreds of hours, at least shall it be a beautiful ass."
What do YOU guys think ?