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Nintendo. It's not even close.

The console industry is still built on basically the same 1st/2nd/3rd party formula the NES established, and the modern game controller, with the side step into motion gaming which Nintendo again was responsible for popularizing, is basically an extension of the NES pad.

Even the concept of the "killer app" game stems from the NES with Super Mario Bros. Everything since the NES was more or less just a natural evolution. Mario still is to this day the most famous video game character worldwide and the most successful so it's kinda hard to argue that.

Sega is really underrated too, even though Sony has had far more success, IMO Sega had as much of an impact and was the first credible contender to Nintendo's near monopoly on the game business and also what a lot of people attribute to Sony were things that Sega actually pioneered (CD? Uh Sega was there first. Marketing to the MTV crowd/older audience? Sega wrote the book on that first. Jock gamer? Madden NFL and FIFA and NBA Live were popular on the Genesis first, etc. etc.).