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well, i don't think it was ever the question if playing a girl or boy for a short time in a game could change how many people buy a game or how they like it. and "caring" for someone works better with a female character. same with the walking dead and bioshock infinite.

the question is if the same amount of people would buy the last of us if the main character would be female.

i think it really depends from game to game. a jrpg can live with a female main character and probably sell the same amount but i really think that the last of us would sell less if joel would be female and the kid a boy or if you would play a woman in bioshock infinite and you would have a guy with you.