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Kasz216 on 06 August 2013
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JEMC said:
Kasz216 said:
JEMC said:

http://www.destructoid.com/tomb-raider-hitman-sleeping-dogs-all-failed-square-enix-249692.phtml

Sleeping Dogs has sold an estimated 1.75 million copies to day, followed by Tomb Raider at 3.4 million and Hitman at 3.6 million. Square Enix blames these "slows sales" in part for its "extraordinary" financial losses this year.

Incredible but true, but the losses where included in last year's fiscal, not this past quarter.

I agree with NikkoM, these losses probably are for unannounced games that were cancelled.

That doesn't nessisairly mean they lost money on those projects.  Just that that was part of why it had such huge losses.

 

To give an example.  Say i buy an apple for $1 and project to sell it for 20.  Then i buy $10 in lottery tickets expecting to make 5 bucks.

Instead i go broke on the tickets and only sell the Apple for $5 bucks.   I had a huge loss partially because i didn't hit my price target for the apple.

 

I still profited on it though.

True, that's why I said on another post

Hell, I don't even know anymore when they use loss because they have really lost money or because they expected to win 100, have only won 90 and therefore have "lost" 10.

They should come up with a new (or at least different) word when they talk about not making the money they wanted instead of using "lost".

 

@czecherychestnut: That's also true (and we could include the sales they had due to the Steam Sales from X-mas), but it was their decision, and in the end what's better, selling 1 for $10 or drop the price to sell 2 and getting $6 for each one? Sure, you don't get as much money per copy as before but at the end of the day you get $2 more.

(Btw, you were ripped off, as usual)

They lost money, it's just hrd to place where they lost it. (This is probably intentional.)