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Kasz216 on 06 August 2013
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JEMC said:
The Fury said:
MoHasanie said:
Yikes, was this because of Tomb Raider?

Didn't Tomb Raider sell over 2 million copies. Isn't that enough to be profitable?

 

If there is any company that needs a good restruction it's SquEnix. I can't say I've enjoyed any SquEnix game this generation like I used to, a sign of things (not even the western ones made by Eidos).

http://www.destructoid.com/tomb-raider-hitman-sleeping-dogs-all-failed-square-enix-249692.phtml

Sleeping Dogs has sold an estimated 1.75 million copies to day, followed by Tomb Raider at 3.4 million and Hitman at 3.6 million. Square Enix blames these "slows sales" in part for its "extraordinary" financial losses this year.

Incredible but true, but the losses where included in last year's fiscal, not this past quarter.

I agree with NikkoM, these losses probably are for unannounced games that were cancelled.

That doesn't nessisairly mean they lost money on those projects.  Just that that was part of why it had such huge losses.

 

To give an example.  Say i buy an apple for $1 and project to sell it for 20.  Then i buy $10 in lottery tickets expecting to make 5 bucks.

Instead i go broke on the tickets and only sell the Apple for $5 bucks.   I had a huge loss partially because i didn't hit my price target for the apple. 

 

I still profited on it though.