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Adinnieken said:

The consumer is often wrong, they're just obstinate and believe their right.

Not really. They may want things that are unreasonable or even impossible, but they aren't wrong to want the most appealing product at the lowest price. They may even believe incorrect things, but at the end of the day they don't need to buy your product; you need them to buy your product. So in that sense whatever they do want or don't want is not wrong, and that's what the saying really means.

Microsoft blaming their spectacular failure on "failure to message properly" is hilariously reminiscent of the Obama excuse for the unpopularity of his godawful health care scheme on his failure to "tell the American people a story". It's akin to saying that the consumer is just too stupid to understand how great your thing is when in reality it's the product that sucks, not the messaging (although that sucked, too). There is a reason they have been backtracking on literally every aspect of the thing since they announced it.