| scottie said: Ok, lets say we have 2 consoles. Core gamers are told that if they buy either console, they will be shot immediately.
Console A only has one game, it is Fire Emblem. It is advertised on Opera, in women's interest magazines, on tv. Console B has one game, it is Wii Sports. It is not advertised, and has to rely on word of mouth.
Which console will sell better to the casual market?
Marketing is not really important, if you have the right games, and the price isn't ludicrously high, word of mouth will provide better advertising than the actual advertising. True for Wii Sports, true for Halo, true for Wii, for PS2, for pretty much everything. |
Not sure if you understand marketing at all... For one, if they were to market on Oprah, it would be a game to fit the audience. So, for your example, it would be Wii Sports, as that would hit the demographic watching more clearly(but neither title would probably advertise on such a program). Second, word of mouth helps to sell to a point, but that is how advertising works. If people are generally aware of the product(through advertising), they are that much more keen to talk about the product with their friends and family.
Obviuosly, we are going to disagree on what sells the games regardless of what either of us say, but it is interesting to har your thoughts on this.
