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landguy1 said:
scottie said:
kljesta64 said:
right now games dont play a big role..PS4 and XOX are more defined then Wii U and that is what will sell them.


Yep, because people sit in the shops thinking "Well, this console has the games I want to play, but this one has a better definition"

 

Sales are 70% games, 20% price, 8% marketing/definition, 2% other

If you think sales are only 8% marketing, you are crazy.  For the core gamers, its about the games probably 60% of the time, but most of them end up getting both or all of the consoles.  But for most of the casuals or genreal population it is all about marketing.  They don't research meta scores or come to gaming websites to get insight from people using the system.  They read or see ads for products and when they think that they need a new game system, they buy the one they recognize the most from the advertising.  Of course they may be infuenced by what friends/relatives buy too, but most of them also bought based on the advertising.

Ok, lets say we have 2 consoles. Core gamers are told that if they buy either console, they will be shot immediately.

 

Console A only has one game, it is Fire Emblem. It is advertised on Opera, in women's interest magazines, on tv.

Console B has one game, it is Wii Sports. It is not advertised, and has to rely on word of mouth.

 

Which console will sell better to the casual market?

 

Marketing is not really important, if you have the right games, and the price isn't ludicrously high, word of mouth will provide better advertising than the actual advertising. True for Wii Sports, true for Halo, true for Wii, for PS2, for pretty much everything.