scottie said:
Sales are 70% games, 20% price, 8% marketing/definition, 2% other |
If you think sales are only 8% marketing, you are crazy. For the core gamers, its about the games probably 60% of the time, but most of them end up getting both or all of the consoles. But for most of the casuals or genreal population it is all about marketing. They don't research meta scores or come to gaming websites to get insight from people using the system. They read or see ads for products and when they think that they need a new game system, they buy the one they recognize the most from the advertising. Of course they may be infuenced by what friends/relatives buy too, but most of them also bought based on the advertising.







