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Carl2291 said:

Common sense would be not trying to argue against the very definition of the word - "Failure".

A lack of success. Falling short.

Failing. Failure. There is no difference here, as there has been no success. The Wii U has been a failure since launch because it hasnt hit a single target that Nintendo set for it.

It's called a colloquialism. We speak words to convey a meaning, and sometimes the formal definitions just don't fit that reality.

I'm pretty sure you're aware that the usage of a word can often be more powerful than its definition:

http://sentence.yourdictionary.com/failure