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JerCotter7 said:
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Doesn't this refer to most software though? Who gets excited for the new android updates? The majority of owners just update to get rid of the stupid notification in the corner.

Yes, and notice that the money in the business isn't in updating Android. It's in selling flashy handsets like Samsung.

Whatever's in consumer's minds can command crazy margins - Apple, Nintendo during the Wii+DS, Cabbage Patch Kids that one Christmas in 1983, etc.