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Assume (for a moment) what would happen if you planned on releasing a new console in March to go along with GTA, so you stopped producing the previous console when you had enough supply to meet demand, and many of the consoles you previously produced (Halo 3 edition) were not wanted by your consumers ...

In my estimation, if Microsoft produced 1 Million Halo 3 edition XBox 360s that didn't sell they would be looking at an 8 week shortage before they could introduce their new model.