People seem to be interpreting Nintendo "not making a big fuss" as them not supporting or advertising the indie titles they've been attracting.
Let me show you how wrong that misconception is.
Digital releases (mostly indie games) showcased during Nintendo's main E3 presentation (just like Sony did!)
Mutant Mudds developer Jools Watsham is happy with his game's real estate on the eShop
In mid-January, in a thread on NeoGaf, Gunman Clive developer Bertil Hörberg commented that "it would certainly be nice to get more promotion from Nintendo." The next week, the game was featured on the front row of both the North American and European eShops; a few weeks later, Bertil mentioned that his game "has also been included in various lists on the eShop almost every week." One last quote, over a month later: "I'm very happy with the amount of exposure they've given the game after release, in the eShop and elsewhere."
What the Edge interview suggests that Nintendo is "not making a big fuss" about is not the indie developers supporting the eShop; it's Nintendo's support for indie developers. You guys have it backwards. They ARE making a fuss about their indie games. They are NOT making a fuss about their own policies regarding support for indie developers.
