yeap or they are actually completely fucking up which is a possibility. But looking at MS as whole, they better not, it's pretty much their entire business which is in transition, they really can't afford to fuck up their ecosystem this holiday season if they don't want to paddle behind for the next 24 months on every fronts... if they calculate it right they could hit big this holiday season or fail big otherwise.
But I really think if their is already a shortage in pre orders it's to at least have some more for around launch, because it is still pretty early to build a mass market buzz right now. gamescom and TGS are the 2 next big steps after that the marketing machine will be full gear and that's when you will need to have pre orders available and if possible inventory still shipping around launch to have your console in store after launch for at least a couple weeks if doable.
