I think the only problem this idea has is that Hype works alot by word of mouth, and three weeks just doesn't seem like enough to get the same level of hype and therefore of sales that games see now. I could easily be wrong but that's my idea on one issue this idea might have.
Also, for myself personally I've always been one to plan ahead a long time in advance and like knowing about stuff coming out months ahead of time so I can look forward to it. So I guess I prefer things the way they are.
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