Xen on 20 July 2013
I only skimmed through the article, but what I can tell you from my personal experience, is that it's not there to capture the female audience, because the audience is already there - it can consolidate its hold.
My girlfriend bought a DSL for Pokémon, and she has two friends with whom she regularly played Pokémon, no idea of their purchase motives, but it's there with the female audience - I know anecdote is not data, but nevertheless, I had to give this example.
