Somini said:
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Sony would've had a mascot if they had a smaller catalogue of games and poured all their focus and resources into one major game overall. Look at Microsoft, they've been trying to get outside studios to build new games for them since 2001 and in the end it still comes back to chief because none of them can measure up. Twelve years and only four brands to show for it.
Sony made a big mistake not sealing the deal on Crash Bandicoot and Spryo in the past because those were their mascots in the 90's. Those games sold like hotcakes and were made by companies which either work closely with Sony or are currently owned by them. It was a lost investment on Universal and Activision. People don't equate the product with them psychologically, which is why even when the titles went multiplat up and Sonys co publishing stopped the world forgot about Crash. The 90's was the prime generation for iconic mascots.