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I recognize the name but I never really understood what his role was at Capcom.

I would guess hes a PR and marketing spokesperson but everytime he talked it seemed like he really didn't speak 100% for the company. I often got the feeling he was guessing as much as he was knowing.

Meanwhile a PR guy like Pete Hines represents Bethesda and Bethesda's products much better.

I don't blame him though. Probably the culture at Capcom is very different and a PR spokesperson just isn't natural to them.