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You're right about one thing, its not about gaming for Microsoft its more about advertising. The issue here is that the audience they are aiming for arent gamers. For gamers its a mixed message with the Kinect mostly. They wont care one bit for a console that three hundred at the most with a kinect bundled. MS knows the Kinect two wont sell to the casuals without the Xbox dropping in price, so they wont let their investment go to waste. By the time the Xbox gets older no one will care about the Kinect ....unless MS proves it can stand the test of time.