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Sorry guys I just couldn't help but think of this.  Insomniac is a pretty big developer developing hit franchises like Spyro, Resistance, and Ratchet & Clank.  However Insomniac decided that they no longer wanted to stay exclusive to the PlayStation platforms and moved on in a new journey.  Since then they have released Fuse which bombed and announced an Xbox One exclusive "Sunset Overdrive."  Yesterday they also announced a PS3 exclusive "Ratchet & Clank: Into the Nexus."  

So is this the first time a big developer has developed two exclusives on rival consoles at the same time? lol 

EDIT:  Not the first time.  Apparently there is plenty of others.