Is the Japan ad really that great? Assuming the people who like Pikmin are already planning to buy it, Nintendo should be targeting people who are unfamiliar with it. The ad only has a few seconds of gameplay footage, and wouldn't really tell me what the game is like if I didn't already know.
I think that's what NoA are going for with their ads. They don't need to make a Mario ad that targets the core. We already know about Mario! They want kids who might not know to go 'hey, mom, I want this!'. I'm not saying NoA's ad is great; it's not, but I think that's who they're targeting with this kind of ad. We might think it's crappy, but we're not being targeted.
Really though, Nintendo need to think of a way to make the gamepad appeal to people the same way they did with the wiimote, which that ad just doesn't do. Do that, and then they'll be in business
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