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People seem to think that the reason Xbox 360 did so well in the USA was because of some sort of patriotic sense of duty to buy American but really, it was just a great console. All signs currently point to PS4 being the more powerful hardware with a more consumer friendly price so I think PS4 wins. The main reason PS3 didn't win North America was because it sucked at first, came out a year later, and really showed no improvement over the cheaper Xbox 360. Looks like Sony has none of those issues this time.