My bundle has always basically been this ....
$279.99 -- Wii U in white or black, 32GB storage, Nintendo Land (disc) bundled
+ Holiday Season promotion, get a free digital download of Zelda: The Wind Waker if you purchase a Wii U from October-January 2014.
It has to be able to compete with the 360/PS3 too, which often have holiday bundles with multiple games, this closes the gap.