archbrix said:
No, they don't. I didn't imply that Nintendo doesn't have plenty of cash, what I'm implying is that it's not in their best interest to incur such a loss. They were selling the 3DS for a profit at $250 so when they cut the price by $80 it resulted in a (relatively) small loss per unit. The WiiU was already selling at a loss shortly after launch. It was stated that after selling a game with the system (probably a 1st party game at that) it turned a profit. By the end of the year I wouldn't be surprised if the BOM was down enough that they were breaking even with each system sold - but a price drop is going to put them in the red again. So if they drop the deluxe down to $300 (a full $100 less than the PS4) with a strong holiday lineup, they'll be moving plenty of units and not fall as deeply into the red. Remember, we're talking about Nintendo here. |
Why not? It's certainly not in their best interest to let their console keep selling as it is, and like I said the short term losses would be made up in the long run. I still don't see a $50 price drop helping much. You can't even buy a game with amount anymore. =[