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S.T.A.G.E. said:

Well as far as marketing is concerned the only place Microsoft can majorly affect in the beginning is America based on the console itself and some of Europe with the help of EA on the fantasy football. I don't think it will sway the Europeans any though. The Europeans will appreciate the lower price just like the Americans with better graphics and on par multiplayer experience. Sony allows gamers the choice as well for motion gaming which they always have which frees consumers as an alternative from Microsofts once again forceable nature on buying products. Its not a race for the swift and as you've seen with the PS3 this is the case.

I can only agree with you. My arguments purely apply to North America and the UK. Everywhere else (bar Japan),  Sony is back. I do see it.

I realize this is not a race for the swift, and MS also know that. That's why they inject big dollars in their marketing and it pays off. The Americas are a big portion of the market, so it's a very important one to factor in when discussing titanic failures. UK is big too all things considered.