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S.T.A.G.E. said:

Microsofts marketing isn't outdoing the PS4 hus far though. Even on Jimmy Fallon the PS4 got a better crowd reaction. History has shown that Microsoft more often than not will outsell Sony unless it comes to certain pieces of content (Halo, Gears, Kinect, etc). MS  Putting them up against each other head to head is almost as bad as giving Sony a head start. Sony having a price, graphics and online parity for multiplayer online is not healthy for Microsoft, not healthy at all. As I said, Nintendo severely hurt Sega because they kept third parties away from them, Sony hurt Nintendo because the third parties chose their platforms willingly, MS cut Sonys marketshare because Microsoft knew third parties sell the majority of the consoles. MS can only  hold down the fort initially based on price in America and they've lost that battle. As Jack Tretton said on IGN recently, its the core gamers that matter because they are the first initiators and after that the purchases and influence spread like wildfire. 

S.T.A.G.E., if people chose xbox live above PSN when it was free, what makes you think they will when the services are on parity? Let's be real here. I understand Sony's price advantage from a console pricepoint perspective, but so far the numbers say Xbox Live wins hands down sales-wise against Sony's online offerings, at least in the US and UK.

MS held down the fort by moneyhatting 3rd parties and by offering them a development environment that was pleasant to them (similar to PC dev thanks to Direct X and PC-like architecture).  The pricepoint also helped but it's only part of the equation. And if what Jack Tretton said was true, why is the PS3 surpassing the 360 now, despite the 360 having the early lead with exclusives such as gears of war and halo (which were geared to the core)? It's not as simple as you make it out to be.