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Other info from eurogamer:

Asked about Sony's plans for the Media Molecule game, marketing man Nick Robinson - a senior product manager at Sony Computer Entertainment Europe - confirmed the title will be released in September on Blu-ray disc only.

He left no doubt that Sony is giving the unusual, innovative mix of platform game and content creator the full blockbuster-release treatment. "This isn't a Warhawk or a Tekken: Dark Resurrection," he said, mentioning two games Sony has made available for download on the PlayStation Network. "This is a triple-A Blu-ray title."

Robinson felt that Sony's confidence in LittleBigPlanet was backed up by the overwhelmingly positive reception it's met with so far. He also confirmed the game will have a very substantial offline Story mode to justify the price for those less interested in its community and content-creation aspects.

http://www.eurogamer.net/article.php?article_id=93411

No PSN download ... September release ... Single player offline confirmed.

If they want this to be big ... I'd create a pack-in, specifically with the 40GB, and have that as a permanent SKU from here till the end of the gen. It could be PS3's "Wii Sports" package.