http://gimmegimmegames.com/2013/06/sony-we-were-running-up-and-down-the-aisles-when-xbox-one-was-revealed-to-cost-499-were-proud-of-ps4s-price/
"Absolutely great. It was an amazing feeling. Absolutely. We went nuts. We were just like everybody else because this plan has been in place for years. Developing a new console takes a long time. With a goal that was set in motion about three or four years ago, we saw this at the February event about how we talked to all the different developers. You know, what do you like about the PS3, what would you like to see changed, that’s all real. All that happened. Our goal was to build the most powerful console at a price that was affordable and we set that target at $399. All the great engineers in Japan, Mark Cerny was leading all those teams, everything all came together."
Sony had been aiming for 399 all along.
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