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NiKKoM said:
just make digital 10 to 15 bucks cheaper and a lot of people won't care about trade-ins, family-plan or online checks.. look at steam, look at itunes, look at the appstore... for the right price we don't care about DRM and second hand sales..

Ring-a-ding. Still think Microsoft could have largely gotten away with it, with the right sweeteners thrown in to hide the poison.