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That was dumb. Emulation was already a known "feature" and to advertise it with a blatantly high profile IP is stupid. Nintendo will sue them if they in any way support Nintendo emulators.

Google had to remove a bunch of them from Play store a year or so ago and technically Google has the cash to fight it if they had wanted. However, they simply removed the offenders. (i think the offenders are the ones that showcase the roms from within the apps)

Ouya could easily make this a viable platform by simply advertising the many indie games, onLive support, etc. However, they are likely hoping this type of tweet will creat enough buzz and Nintendo won't care since it was removed very quickly.