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DMeisterJ said:
Jon Stewart also pimped out the iPhone also... Did Apple pay for that?
 

Yeah, that's thing.  That's just what Jon Stewart does.

Neither Nintendo or Apple likely paid him anything.  However I bet he got something in the mail for both of them all the same.

Famous people have an inbred bias to do such things because when they mention a product off hand sometimes they end up getting stuff for free.

I can only imagine what you get sent as a thank you for mentioning your product on the oscars.