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Machiavellian said:

Yes, there are games that have done well launching digital only but then again look at their scale.  You cannot name me any game where the investement is in the millions launching digital only.

You don't think Episodes from Liberty City cost millions? Seriously?

Will you listen to Capcom when they say XBLA and PSN games can cost millions to make?

Hell, it costs you $40,000 to simply patch your game on XBLA. You shouldn't find it hard to believe that the cost of making a game can get into the seven digits.