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fordy said:

I think they get enough money from Halo to say "Hey, lets be greedy fuckers and get more!".

Yeah, that doesn't sound like Microsoft at all...

I think you are way overthinking this thing. Microsoft saw a chance to make even more money while having absolute control over all of your content and getting all the third parties to hail them as the savior, so they went for it. Then it blew up in their faces quite spectacularly, but sadly not quite as spectacularly as it would have if they had actually gone through with it. Period.