| disolitude said: They just want to be ahead of the curve. In 2-3 years, retail based sales should be dwarfed by digital. And since there will be no selling, trading or sharing of games on digital any time soon, EA can relax and play the good guy now to reap the benefits later. |
Exactly.
That's I think was Microsoft's biggest mistake with this whole DRM and 24-hours online check thing. It would quickly have fixed itself naturally in only a few years!
They were out of touch with consumer trends and reading the market, so they underestimated the backlash.
They shouldn't have wasted so much good-will in enforcing this change pre-maturely, when the digital revolution is right upon us very soon anyway.







