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S.T.A.G.E. said:

Microsoft won in the end...they pressured Sony into implementing paid multiplayer. It was good while it lasted, but at least they gave people a reason to pay instead of locking them out of an entire experience. Sony taught MS how to create paid multiplayer with added features without locking the consumer out of the experience as if they are some criminal or outcast. I knew it was too good to be true but at least it gives more to the consumer instead of taking away. In that sense I cannot be completely mad. As I said...Sony is more genuine.

They didn't pressure Sony into anything, and they certainly don't "win" if monetizing online play gives Sony more money to work with (moneyhat games, etc.). Consumers lost because too many consumers have proven all generation long that online multiplayer is something they're willing to pay for. Even though people seem to see Sony as the "good guy" right now, they are still a corporation like any other and won't turn down what amounts to free money.