1st off ads run on spike g4tv espn and other channels were guys age 16-25 will be Iam 44 and and watch all those channels sony adverised the game a lot in its own add which is shared cost software sells hardware!
Its funny in business profit is everything and 10% ad cost would be considered high!
the print ads would probably cost the most! one thing devs have been saying most nex gen games need 1/2 million in sale before they break even!
but that also depends on development cost too.
Gears cost around 10 million to make so epic is making tons of cash
at 20 million they will eventually make thier money on uncharted because it will continue to sell even at $ 30.00 value bend in the future.
Still its was a great game for the PS3 a must! good story and gameplay!
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