Microsoft will have no problem advertising the Xbox One at launch.
The name "One" alone could be a huge marketing term for the Xbox One.
Coupled with Ryse looking like a Movie.
The TV features and so on the launch and a marketing for the xbox one around launch can be pretty crazy.
Microsoft can easily make a ad campaign saying Xbox One is the only console you can talk to.
Look at the marketing campaign for siri on iphone.







