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Microsoft will have no problem advertising the Xbox One at launch.

The name "One" alone could be a huge marketing term for the Xbox One.

Coupled with Ryse looking like a Movie.

The TV features and so on the launch and a marketing for the xbox one around launch can be pretty crazy.

Microsoft can easily make a ad campaign saying Xbox One is the only console you can talk to.

Look at the marketing campaign for siri on iphone.