BengaBenga on 24 February 2008
| Skeeuk said: of course its made a profit. its a sucessfull game 1.25million and that will keep selling |
Even if it made a profit, it will be a small one. You have to view profits with the money invested to make that profit. A company's purpose is making money. If they spend 10 million, they don't want to make 1 million profit, because you might as well make that money by investing in shares of other companies with less risk.
This is called Return on invested capital.
