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Great read.  I honestly beleve they made the right choice with how they approached this years e3.  They distanced themselves from the other two and let them duke it out.  They didnt need the hooplah of the stage drama when they were able to convey their message through a direct.  And it allowed them to put energy into other areas.  Their booth for one, Holy Cow, what a booth!!!   the statues/displays for the games they were promoting were unbelievable and all were made to be interactive with the attendees.  Watching the booth tour video and looking at all the pics through miiverse was great, but boy do I wish I coulda been there in person to see it.  what a great idea.  The best buy stations were a great idea as well to get the word out.  Great company, ideas, hardware and most importantly...games.